Within the scope of the partnership with the Tour, Škoda provides a large fleet of approximately 250 Superb, Superb Combi, Octavia, Fabia and Roomster vehicles for the race. Apart from the managers of the race Škoda vehicles also transport all members of the organization team together with many partners and media representatives. Škoda Auto is the sponsor of the white jersey for the most successful young competitor younger than 25 years.

In the world of sport, the Tour is the third most watched event (after the Olympics and the World football championships). Up to 15 million spectators are present on the race route, another two billion watch the event on their television sets during broadcasts to 200 countries. This spectator interest precisely corresponds to the ambitions and strategy of the Škoda brand.